Waiting For Google - Where's the Update

Waiting for Google. It seems that's what most webmasters practicing, performing and learning about SEO (Search Engine Optimization) are doing these days, as evidenced by this thread over at Searchen Forums. There had been a long silence in the top SEO Forums for the last week or so, with nobody asking the infamous, "When is the next Google Pagerank Update" question, but, now as we've passed the 100 day mark, webmasters everywhere are wondering where their websites are going to end up in Google's search results after the next update. Previously, the longest time between updates was 111 days, and at 100+ days as of time of writing, most experts are sitting on the edge of their seats, biting nails, and casting spells of SEO into the void of the web hoping the Google monster is kind and doesn't swallow their sites and efforts alive.

100 days seems to be quite a long time between updates. As a software developer and database administrator, I question why Google is not continually updating or doing "rolling updates" as most technology firms who maintain large amounts of data have done for years. In my opinion, Pagerank should be an invisible constantly updated variable, and nshould not be so important to search results and webmasters as it is now.

Take for example the Pixel Advertising community, which is less than 6 months old, and definitely a newcomer on the scene since Google's last update; How is it possible for any of the pixel sites to have any pagerank associated with them? Yet, I've seen some that already do have pagerank. My pixel site BigPixels.com which predates most of the other pixel sites by a few months, and has significant traffic and backlinks, has been sitting in the Google Sandbox for months, even though we've been spending the max in AdSense possible for our keywords. It leads me to believe there IS some sort of hand manipulation of search results and pagerank going on behind the scenes at Google's datacenters, and that it's time for me to pull the Adsense campaign.

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Google Outsourcing Some of It's Infastructre

Apparently representatives at Google has been talking to representatives at Sun about the possibilities of the search engine giant outsourcing their data center infastructure. Tom Foremski reported for SiliconValleyWatcher that in a chat with John Loiacono, Sun's software chief, Loiacono stated Google is thinking about switching from their propietary server grids that were developed specifically for Google by Google, to an outsourced infastructure. Considering Google's history of acquiring technology companies to fufill it's needs, further speculation might lead to an imaginary scenario of the search giant involved in another acquisition, this time possibly in the networking or hardware industries. Personally, I don't forsee Google outsourcing significant portions of it's propietary infastructure anytime in the near future especially considering Google's investments in creating it's own operating system to run the grids. I do see them outsourcing infasctructure for newer projects and user oriented services such as Gmail, Google Maps, and Google Groups. If they do, somebody's going to get a multi-million dollar easter egg in their basket.